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The Fight for Jobs

10/7/2015

 
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Recent news reports describe a job market that is both contradictory and Halloween-scary: more jobs but slower hiring mixed with job growth worries and more planned layoffs.  Some sample headlines:
  • 09/09/2015: “US job openings soar to record highs in July, yet hiring is slow to follow” - Associated Press
  • 09/16/2015: “HP to shed up to 30,000 jobs as part of restructuring” - LA Times
  • 10/03/2015: “Global woes squeeze U.S. job growth” - LA Times

From these mixed messages comes one overarching message: the competition for jobs remains fierce and the job seekers who win interviews are those with compelling, powerful resumes that grab the attention of increasingly cautious employers.

As we assist our clients with recruiting, the PhoenixHR LLC staff is surprised at how many resumes remain in circulation which don’t even come close to doing their owners justice.  Fatal flaws typically fall in one of two categories: content that *should* be in a resume (but isn’t) and content that *should not* be in a resume (but is). 

Crafting content that *should* be in a resume is half-art (the art of effective writing) and half-science (insider knowledge used to clearly identify your unique skills and align those skills with the qualifications hiring managers are looking for).  PhoenixHR LLC has both the "artistic" knowledge and the "insider" knowledge to help serious job seekers with content that *should* be in their resumes….so this post will focus on the top 5 things that *should not* be in your resume.  Once you get rid of what *should not* be in your resume, we can work together to take that new (and very valuable) blank space and reinvest it on what *should* be in your resume and help win you interviews.

1.  Lose the Selfie.  Don’t put a head shot in your resume.  A resume photo can lead to discrimination issues for prospective employers by giving clues to criteria which are protected by US employment law (such as nationality, race and religion).

2.  Bye, Bye "Objective".  It’s surprising how many resumes still state objectives that go something like this: “Seeking a challenging position where I can utilize my skills and grow with the company.”  Duh.  Such statements tells  a prospective employer nothing.  Ditch the “Objective” and reinvest that space to build a specific and meaningful summary of what skills you possess which fit the job you are applying for.  (There's that "art and science" thing again which we can help you with,)

3.  No “Cute” Email Addresses.   A resume is a business communication, so keep your email address business-appropriate.  Regard your email address as a a small (but important) opportunity to promote your unique professional brand.  For example, if you’re going for an accounting position, substitute that “hotbuns@gmail.com” email address with something like “accounting-professional@gmail.com”.

4.  Avoid“Anti-ATS” Content.  These days, before your resume can get in front of a human being who can call you for an interview, it often has to get past resume scanning software (known as an “Applicant Tracking System” or “ATS”).  ATS systems will typically reject as much as 75% of the resumes they scan, often because the rejected resumes have content that an ATS cannot read.  Translation: your resume should have  NO logos, NO tables and NO unusual colors or fonts.  (Resumes by PhoenixHR LLC are not only custom-made to reflect your unique background and abilities, but use universally readable and ATS-friendly formats.)

5.  Just Say No to "References Upon Request".  Like “Objective”, this statement is another well meaning waste of space because its a given.  If prospective employers want references from you, they’ll ask…if and when the time is right and if and when you (and your resume) make it far enough in their interview process.

We hope you found this post helpful and thank you for sharing it with your friends.

SPECIAL OFFER NOW THROUGH NOVEMBER 30, 2015: Order your resume from PhoenixHR LLC and we will include our customizable cover letter solution for FREE (a $25 value)
  • Click here to explore our website.
  • Click here to get a free resume analysis.
  • Click here to like our Facebook company page.
  • Click here to follow our LinkedIn company page.
  • Related: Click here to read our post, "A Robot Wrecked My Resume".
  • Related: Click here to read our post, "Are Cover Letters Dead?"












Are Cover Letters Dead?

10/2/2015

 
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Only a couple of years ago, a Fortune magazine article all but declared the cover letter dead when it said, “...90% [of hiring managers and recruiters] ignored them and 97% made a decision whether to interview or not based only on the resume.” 

One reason given for the cover letter’s decline: technology.   An ever-growing number of companies were (and still are) adopting software (known as “Applicant Tracking Systems” or “ATS”) to automate their resume review process.  (See the link to our earlier blog, "A Robot Wrecked My Resume" at the end of this post).  The increased efficiency came with the limitation that many ATS programs could not read or interpret a cover letter.  That was then, this is now.

As with technology in general, ATS solutions continue to rapidly evolve and this constant evolution makes for “survival of the fittest” in the current job market.  Today, the job seekers who "survive" and win interviews are those who leverage the best practices that keep their covers letters (and resumes) effective.   Not only are ATS solutions emerging which are able to read and interpret cover letters, but it remains true that many jobs are won through person-to-person networking...a human forum where crisp and clear cover letters still have a place and a purpose.  Some tips to take advantage of the cover letter's "revival"…

Stick to the Purpose.  A great resume effectively communicates to multiple employers what your skill set can do for them.  A great cover letter supplements your resume and effectively communicates to a specific employer what your skill set can do for their specific job opening.

Don't Repeat Your Resume.  This is perhaps the most common (and fatal) flaw of most cover letters.  Take the time to analyze the job posting you are applying to,  Select the most posting's important duties and qualifications then focus your cover letter on highlighting your experience and skills which meet those specific duties and qualifications.

Keep It Short.  Let your resume be the document that communicates the more complete story of your value.   For cover letters, PhoenixHR LLC recommends a 3-paragraph approach:
  • Paragraph 1 - Introduce yourself with passion.  Avoid "generic" and "template" cover letters; instead grab your reader's attention with your enthusiastic identification of why you want to work specifically for them.  Look for some connection between you and the specific employer from sources such as reviewing their job posting and company website.
  • Paragraph 2 - This is the key paragraph where you sell your unique value-add as tailored to the specific job opening, then refer them to the resume for further details.
  • Paragraph 3 - A strong call-to-action closing paragraph where you suggest next-steps or (especially if networking) suggest a date and time for follow-up.

Think Like An ATS Robot.  There are still many ATS systems that won't let you submit a cover letter.  For those that do, remember that all ATS’ basically look for a match between your content and "keywords" which are usually taken from the job posting.  All ATS’ also have rules on what formatting they can (and cannot) read…use the wrong format, and the ATS will scramble your data.  To keep your cover letter ATS-format friendly, your all-important paragraph 2 should use a simple bullet-point structure (not tables!) similar to the following:
  • Your Requirement: text.  (This is where you quote the relevant language right out the job posting.) 
  • I Offer: text.  (This is where you briefly state your value-add experience and/or skill that fulfills the requirement).

When read by an ATS, the above format creates an instant "keyword" match by giving their job posting's key requirements.  When read by humans, this format quickly communicates the match between the posting’s qualifications and your unique skills and/or experience.

We hope you found this post helpful and thank you for sharing it with your friends.

SPECIAL OFFER NOW THROUGH NOVEMBER 30, 2015: Order your resume from PhoenixHR LLC and we will include our customizable cover letter solution FOR FREE (a $25 value).
  • Click here to explore our website.
  • Click here to get a free resume analysis.
  • Click here to like our Facebook company page.
  • Click here to follow our LinkedIn company page.
  • Related: Click here to read our post, "The Fight for Jobs".
  • Related: Click here to read our post, "A Robot Wrecked My Resume".

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